The Dr. Z Blueprint — Practice Revenue Calculator · Dr. Z

The Dr. Z Blueprint

Practice Revenue Calculator · Dr. Z · All dials live — numbers update instantly

TheDrZ.com
FunctionalMedicineAcademy.com

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Net Year 1

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5-Year Net Total

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Net LTV / Patient

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LTV : CAC Ratio

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Net ROAS (Year 1)

Program Tiers — Price · Length · Health Coach

Health Coach Cost / Active Patient / Month$150/mo

Toggle HC on/off per tier below. This monthly rate applies where toggled ON.

INITIAL PROGRAM—

Price$4,000

Length4 mo

HC included

RENEWAL—

Price$2,000

Length4 mo

HC included

MEMBERSHIP (repeating cycle)—

Price / cycle$1,000

Cycle length4 mo

HC OFF for membership

Webinar Cadence

Webinars Per Year12/yr

Phase 1 — Video View Ads → Builds Warm Pool

What you're buying: 75%+ video view completions. People who watch that far know you — they're warm. This is the audience you retarget in Phase 2.
Never turns off. Runs on your best-performing Shorts continuously.

Daily Budget$20/day

Days Running (per webinar cycle)28 days

28–35 days before each webinar is typical

Cost Per 75%+ View (CPV)$0.50

Typical: $0.30–$0.75 for good Shorts. $0.50 is a solid baseline.

PHASE 1 — WHAT THIS ACTUALLY BUYS

Daily spend × days running—

Total Phase 1 spend per cycle—

Cost per 75%+ completion view—

Warm pool built (retargetable 75%+ viewers) —

Phase 2 — Retargeting Ads → Converts Pool to Registrants

You now have a warm pool from Phase 1. Phase 2 runs retargeting ads to that pool. The registration rate below controls how many of them actually click and register for the webinar.

Daily Budget$40/day

Days Running30 days

WARM CPL — COST PER REGISTRANT

Your retargeting ads reach the warm pool (people who watched 75%+ of your video). This is what it costs you to get each one to register for the webinar.

Warm CPL (cost per registrant from warm pool)$8

Cold traffic typically costs $40–$80+/registrant. Warm retargeting: $5–$20.

✓ WARM PATH ACTUALS

Daily × days—

Total Phase 2 spend—

Webinar registrants—

Phase 2 spend only—

True CPL (Phase 1 + Phase 2)—

⚠ COLD TRAFFIC COMPARISON

Same registrant count via cold traffic (no Phase 1):

Cold CPL$60

Typical: $40–$80+

Cold cost (same regs)—

You save / webinar—

Annual savings—

TOTAL AD SPEND PER WEBINAR CYCLE

Phase 1 (warm pool builder)—

Phase 2 (webinar registration)—

Total per webinar cycle—

Annual total—

CAC (ad spend ÷ patients/webinar)—

After Registration — Funnel Conversion Rates

Registrants come from Phase 2 (warm pool × registration rate above). These rates drive what happens after they're on the list.

Webinar Show Rate30%

35–40%+ with SMS + email reminders

Live Attendees → Book Consult40%

30–50% with Dr. Z's 14-step process

Consult Show Rate70%

65–75% with strong reminder sequences

Z Call™ Close Rate30%

Target 30–40% · Mastered: 40–50%

Patient Lifecycle Rates

Per 100 new patients

Enter Initial100

Complete → Renew60

Renew → Membership36

Repeat Membership22

Renewal Rate (initial → renewal)60%

Membership Conversion (renewal → membership)60%

Membership Churn (leave per cycle)40%

Organic Growth — Podcast · YouTube · Shorts

As your content compounds, a growing share of each webinar audience arrives organically — no ad spend. They already trust you. They close at a higher rate and their CAC is $0.

Year 1 Organic Registrants (% added on top of paid)5%

1–5% in Year 1 is realistic for a new podcast or YouTube channel.

Organic Growth Per Year (+% points each year)5%

Year 5 organic: 25% on top of paid

Organic Close Rate Boost (above paid close rate)+10%

Organic leads already know you. They close at a higher rate.

Live Funnel — The Full Chain Per Webinar

Phase 1 warm pool (from ad spend + CPV)—

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Registrants—

Live attendees—

Booked consults—

Completed Z Calls—

New patients—

Initial rev / webinar

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Patient cost (CAC)

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Per Patient LTV — 100-Patient Cohort Model

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Initial

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gross

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net

Renewal

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gross

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net

Membership

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gross

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net

Gross LTV

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Total HC

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Net LTV ★

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CAC

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cost to acquire 1 patient

LTV:CAC

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>5× healthy · >10× great

Year 1 Revenue — By Tier

Initial Programs—

Renewals (paid in Yr 1)—

Memberships (paid in Yr 1)—

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Year 1 Gross

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Year 1 HC Costs

Year 1 Net Revenue—

Year 2 — Pipeline Filling

Initial Programs—

Renewals—

Memberships—

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Year 2 Gross

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Year 2 HC Costs

Year 2 Net Revenue—

5-Year Revenue Projection

Front-end + renewal + membership compounding over 60 months

▼ CLICK TO CHANGE

Stop bringing in new patients after:

🌱 ORGANIC MEDIA — 5-YEAR COMPOUNDING IMPACT

Additional patients + revenue from organic audience growth (podcast, YouTube, Shorts). Zero ad spend required.

Annual Revenue by Tier (Net after HC)

Initial Programs Renewals Memberships

Cumulative Net Revenue — 60 Months · Break-Even Milestones

Cumulative net $100K $250K $500K $1M

Monthly Revenue — 60-Month Compounding View

Each bar = one month of incoming revenue. Watch the pipeline fill and bars grow as renewal and membership layers stack up.

📍 Your Progress — What Gets You to the Next Milestone

Year 1 Net: — Target: — | Gap: —

Top 3 Levers to Close the Gap (Year 1 Front-End Impact)

These are Year 1 front-end approximations. The actual compounding impact over 5 years is significantly larger. The levers that move Year 1 also multiply through every renewal and membership that follows.

5-Yr Gross

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5-Yr HC Costs

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5-Yr Net

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5-Yr ROAS

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