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Frequently Asked Questions

Who the heck is Dr. Z and why is she the one teaching?

Well, it all started when I was 8 years old and my sister was born… I jest, but that’s not too far off. I’ve been an over-responsible big sister and taught my entire life in multiple careers. You can get to know a bit about me in the pages of this website, the testimonials from practitioners & patients, the silly stories at the bottom of each page or by taking a free live Zoom class with me.

A few quick “sort-of-braggy” facts – I led the team that outsold Disney in their own park (it had never been done before!), I have a genius IQ and a history of a TBI (fun combination), I created the world’s first visual personality profiling system (which has since been copied many times!) that was published by McGraw-Hill, NY, I’m a 5th-generation female entrepreneur, I’ve won awards (lots, in many areas), I’ve been on the news (2x), I owned 8 houses by the time I was 31 years old, I’ve created multiple businesses that were all profitable and debt-free from year one, I designed a functional medicine lab analysis software program, I created nomenclature for a complex metabolic condition, I’ve published peer-reviewed literature, my spatial reasoning score was 100%.

Now, don’t get me wrong – I’ve got a long list of things I suck at or challenges I’ve faced along the way. A loooong list! And I cringe at throwing around facts about my “wins”, but I want you to know, you are in good hands.

I love to teach. I want you to win. I’m compulsively honest and endlessly creative.

Oh, I also make boring stuff fun. So, that’s why I teach.

How long do I have access to The Academy course material?

We’re excited for you to dive into this material because the sooner you do, the sooner you’ll be on your way to success and making money! Here’s the thing—we’ve learned that when people go at their own pace, they sometimes wait too long, and that’s not the path we want for you. We believe in your ability to start strong right now.

Here’s the good news: you’ll have lifetime access to the core material (as long as the program is running). Plus, while you’re in the program, you’ll have access to recorded classes, live sessions, and all the 1:1 support you need to thrive. Let’s get started—your success story is waiting to be written!

What’s the cost for the classes? Can I take just one? Do you have CME’s?
  • Cost? It varies, but we’re committed to offering the best value possible.
  • Take just one? Absolutely—you can pick and choose what works for you.
  • CMEs? Yes for nurses, and more to come for other practitioners – as we’re always evolving to meet your needs.

We’re constantly working to improve and make our offerings as accessible and affordable as possible. For detailed information, check out The Academy page and the FAQ section. If you ever have a question that’s not answered, we’d love to hear from you—just email us at Team@TheDrZ.Com.

Why are you sometimes silly or (not) funny? Healthcare is serious business.

Yes, you are right – healthcare is serious business.

I’m really good at being serious, so focused and no-nonsense that I could “crack”. You know the type, they are a little intense and can tune out everything else as they laser focus on an issue.

You probably need to be a little hyper-focused (or obsessive) to become a master at any profession and it can be rewarding to rise to the top in your field.

But there’s more to life than excelling or winning or knowing or earning.

We have to have levity and love and lightheartedness – that’s the energy that can keep you grounded and bring fun to serious work.

We want that for our patients too, they need more laughter.

So while the jokes don’t always land, I strive to keep a balance between deadly serious and deadpan humor.

Don’t get me wrong though and feel free to ask anyone in the program – we cover the facts, the science, the financials, the legal, the conflict, the labs, the doubts and every other hard topic that you’ll face as a practitioner.

But you don’t get bonus points for not cracking a smile, so we grab the giggles where we can before sticking our heads back into the research article or the pricing grid or the HIPAA regulations or the EMR software…

Why should I take this course or be in The Mentorship 3.0?

Well, if you are a great person wanting to build/expand your Functional Medicine practice and looking for solid clinical techniques with sound business practices and a wonderful, supportive group to share this wild journey of entrepreneurship with…then you belong here.

But, no mean girls allowed. So, if you want to tear down other people, love drama, create controversy or be in a perpetual state of negativity – then don’t join. This isn’t a reality TV show.

For those that want it, are coachable, open-hearted and determined to make this work – then we want YOU! Because there is nothing we love more than seeing our practitioners soar.

You aren’t a number to us or some faceless person pressing “buy”. We are invested in you and your success.

What’s up with these testimonials? Are they real?

Yes, every single one! We go above and beyond to share all of our knowledge, skill, experience and wisdom with one single goal in mind – we want YOU to succeed.

Now, there are no guarantees and you still have to do the work – but we make every effort we can to support you.

That’s why the testimonials are so awesome 🙂

I’m just starting, what if I don’t have money for The Mentorship 3.0?

If you really are motivated to make your practice happen and you know The Mentorship is how you are going to do it – then we will likely be able to finance your program.

FMA offers payment schedules. We also have outside vendors that can help with financing.  You shouldn’t have to wait until you have money to make money.

Contact the office and we’ll see how we can help. Schedule HERE.(https://tinyurl.com/FMAwithLily)

I’m not a doctor or nurse like everyone else - will I be able to practice?

Everyone receives the same education, programs and access to Dr. Z. That being said, you need to always practice within the scope of your license. We do have some members that are nutritionists or non-medical licenses providing Functional Medicine coaching to their clients. FMA has been vetted by Designs for Health (DFH) DSS program which means that once you complete The Academy and then take a 7 hour course from DFH – you’ll be able to have a practitioner account with all the privileges including virtual dispensary, rebates, coaching app and more!

How long do we get The Network benefits?

The Network benefits are included for free with Mentorship 3.0! You’ll also enjoy access to FMA Marketing and LabDx as part of the program. It’s all designed to support your success every step of the way.

But if you want to be in the Network only, you can get the benefits for one long, magical year. 12 months. Enough time to utilize the benefits, get to know the crew and then should you continue, renewal opportunities in the years after.

How do we get our photo and bio information on The Dr. Z: Functional Medicine Network website?

To get your photo and bio featured, simply:

  1. Ensure you’re an active member in good standing.
  2. Use your login credentials to update your bio and upload your photo.

If you have any questions, email us at Team@TheDrZ.com—we’re happy to assist!

Once your profile is live, you’ll gain visibility with website visitors, connect with other practitioners, and increase your chances of patient referrals. When patients contact us looking for a practitioner, members of The Network are always our top recommendations!

What are the special events or socials?

A few times a year Dr. Z hosts webinars, training, live Q/A or guest speakers exclusively for members in The Network. You will have access to those activities free of charge.

I’m new to Dr. Z, why is she the one teaching?

She made a decision to teach because she loves it and that was that.

Well, the longer story is that she has been teaching her entire life in multiple industries. If she ever learns something new, good, or helpful for someone else – then she’s sharing that information.

Between the many “About” pages or “Deep Thoughts” at the bottom of the website or the testimonials sprinkled throughout – it’s probably giving you an idea of what kind of teacher and giver Dr. Z is – but the best way is to hop into one of her classes and experience it live.

For those that are looking for more, here are a few quick facts – Dr. Z led the team that outsold Disney in their own park (it had never been done before!), she has a genius IQ and a history of a TBI (fun combination). Dr. Z created the world’s first visual personality profiling system (which has since been copied many times!) that was published by McGraw-Hill, NY. She is a 5th-generation female entrepreneur, has won awards (lots, in many areas), been on the news (2x), owned 8 houses by the time she was 31 years old, created multiple businesses that were all profitable and debt-free from year one, designed a functional medicine lab analysis software program, created nomenclature for a complex metabolic condition, published peer-reviewed literature, and her spatial reasoning score was 100%.

Oh, and she also makes boring stuff fun.

Should I sign up for FM Network or be in The Mentorship 3.0?

Well, if you are a great person wanting to build/expand your Functional Medicine practice and looking for solid clinical technique with sound business practices and a wonderful, supportive group to share this wild journey of entrepreneurship with…then check out The Mentorship 3.0 – not only is it amazing but it includes FM Network for free!

But, no mean girls allowed. So, if you want to tear down other people, love drama, create controversy or be in a perpetual state of negativity – then don’t join. This isn’t a reality TV show.

For those that want it, are coachable, open-hearted and determined to make this work – then we want YOU! Because there is nothing we love more than seeing our practitioners soar.

You aren’t a number to us or some faceless person pressing “buy”. We are invested in you and your success.

If you just want to join FM Network – no problem – just click “join”.

What makes the Mentorship 3.0 so special?

Mentorship 3.0 is uniquely designed to provide everything you need to succeed as a Functional Medicine practitioner, both clinically and professionally. Here’s what sets it apart:

  • Active Support & Communication: Stay connected with active message boards and a dedicated text channel for questions and updates.
  • Comprehensive Training: Enjoy live classes every day, live and recorded clinical training, lab analysis training and interpretation, and telemedicine training.
  • Continuing Education & Compliance: Access continuing education classes, legal and compliance guidance, and resources to keep your practice up to date.
  • Personalized Coaching: Benefit from a personal coach, 1:1 coaching sessions, and masterminds held twice a year to refine your skills and strategies.
  • Business Tools & Software: Get hands-on training and access to marketing software with integrated EHR and business analytics, plus guidance on setting up your EMR system.
  • Practice Development: Learn how to launch your practice with training in branding, marketing, sales, financial guidance, and leadership and management strategies.
  • Find-a-Practitioner Directory: Increase your visibility with a practitioner search feature that helps patients and collaborators find you easily.

Mentorship 3.0 goes beyond standard Functional Medicine training by addressing the clinical, operational, and entrepreneurial skills you need to not only practice effectively but also thrive as a business owner. We have so much more than this to offer, but you really have to experience it to believe it.

How do I sign up/enroll?

Talk to one of our friendly Practice Advisors and they will give you all the details you need. BOOK A CALL

Are there any prerequisites or eligibility requirements to join?
  • Is this program open to international participants?
  • When does enrollment close?
  • Can I access the program/product/service remotely/online?
  • How much does it cost?
  • Are there additional costs beyond the enrollment fee?
  • Do you offer refunds or a money-back guarantee?
  • Are there discounts for groups or early sign-ups?
  • How long does the program take to complete?
  • What is the time commitment required each week?
  • Can I go at my own pace, or is it a fixed schedule?
  • How long will I have access to the materials?
  • What happens if I fall behind?
  • What kind of support is available if I have questions?
  • Is there one-on-one coaching or mentoring available?
  • Will I receive access to exclusive tools or resources?
  • Are live sessions recorded for later viewing?
  • Do you provide certification or CE credits upon completion?
  • What results can I expect from this program/product/service?
  • How long does it take to see results?
  • How will this help me achieve my goals?
  • What happens after I finish the program?
  • What are the technical requirements to participate?
  • How do I access the materials or platform?
  • Can I use this program/product/service on multiple devices?
  • What happens if I experience technical difficulties?
  • Is there a community or network I can join?
  • What happens if I want to cancel or withdraw?
  • Can I transfer my enrollment to someone else?
  • Will there be updates to the program/product/service, and will I get access to them?
  • What happens if I need additional help or have feedback?
How do I get new patients for my functional medicine practice?

The fastest way to get new patients is by combining local marketing (networking, ads, SEO, speaking), clear niche messaging, and a simple lead magnet that builds your email list. Focus on solving one urgent problem your ideal patient is searching for, and make it easy to book with you. Consistency and visibility matter more than perfection.

👉 Want my FREE marketing book written for practitioners and entrepreneurs in health and wellness? Get your book HERE.

What is the best website platform for functional medicine?

The best website platforms for functional medicine are FMA Marketing, WordPress, Wix, and Kajabi, depending on your needs. WordPress is highly customizable but complex, Wix is beginner-friendly but not fully mobile-responsible, and Kajabi is great for combining websites with courses and email marketing but has a steep learning curve. FMA Marketing is the only “all in one” platform that includes website, texting, emailing, is HIPAA-compliant, allows you to place ads, schedule social media & has 24/7 chat support.

👉 Check out FMA Marketing HERE.

How do I make my practice show up on Google?

To show up on Google, start by claiming and optimizing your Google My Business profile, using local SEO keywords on your website, and consistently collecting patient reviews. Being listed in local directories also helps boost visibility. Get listed on SearchFunctionalMedicine.com to help build your SEO.

👉 Check out SearchFunctionalMedicine.com HERE.

What is the best freebie to get new patients?

The best freebie solves one urgent, specific problem your ideal patient has. Great examples include a symptom checklist, mini-course, quick guide, or “Top 5 Tips” PDF related to gut health, hormones, energy, stress, or a patient favorite – a quiz!

👉 Want my FREE marketing book written for practitioners and entrepreneurs in health and wellness that walks you through this process? Get your book HERE.

How do I build an email list for my clinic?

Build an email list by offering a valuable freebie (like a checklist, quiz, or guide), promoting it on social media, using popups on your website, and running simple Facebook or Instagram ads targeted to your niche audience. FMA Marketing allows you to do this all in one and is HIPAA-compliant.

👉 Check out FMA Marketing HERE.

How do I sell high-ticket health programs?

To sell high-ticket health programs, focus on outcomes, not sessions. Highlight the transformation your patient will achieve, build real trust in your marketing, and offer clear, structured programs with strong payment options.

👉 Want my exact 3-Step Ideal Patient Formula to start signing new high-ticket patients faster? Download it here free!

Should I offer a free consult or a paid one?

Free consults are great when you’re building visibility and volume. Paid consults work better once you’re established and in demand. Many practices use a free 15-minute discovery call to screen, then offer a paid intake.

👉 Want my FREE marketing book written for practitioners and entrepreneurs in health and wellness that walks you through this process? Get your book HERE.

How do I price my functional medicine programs?

Price your programs based on the value of the outcome, not just your time. A good starting point is $2,000–$5,000 for 3- to 6-month programs, adjusting based on your niche, deliverables, and experience.

👉 Want my FREE marketing book written for practitioners and entrepreneurs in health and wellness that walks you through the pricing process? Get your book HERE.

What is a good script for a discovery call?

A strong discovery call script asks about symptoms, goals, and readiness, then frames how your program solves their problems. Stay curious, listen deeply, and invite them into the next step without pressure. Be the coach, not the salesperson.

👉 Want my FREE book written for practitioners and entrepreneurs in health and wellness that teaches how to make an offer to create “buyer’s ease”? Get your book HERE.

How do I handle objections on sales calls?

Handle objections by staying calm, asking clarifying questions, and helping the person reconnect to why they sought help in the first place. Don’t push; coach them toward a decision that feels right.

👉 Download my exact 3-Step Ideal Patient Formula that will transform how you handle objections. Get it here free!

What is the best EMR for a functional medicine practice?

Practice Better, JaneApp, and IntakeQ are among the best EMRs for functional medicine practices. Look for platforms that handle scheduling, payments, charting, and supplement dispensing in one place. Many also use Healthie, Cerbo, & Charm.

👉 Have more EMR and Functional Medicine questions? Join our Facebook group for practitioners and health/wellness coaches HERE.

How do I automate appointment reminders?

Use your EMR’s built-in features or connect tools like Calendly, Practice Better, or JaneApp to send automatic email or text reminders. Automation reduces no-shows and saves hours every week. Consider FMA Marketing for HIPAA compliant scheduling for leads.

👉 Have more EMR and Functional Medicine questions? Join our Facebook group for practitioners and health/wellness coaches HERE.

Should I use Practice Better or something else?

Practice Better is a favorite for functional medicine, but other options like SimplePractice, JaneApp, or Healthie may also fit depending on your needs. Always match software to your business model. You can check out the Practice Better Facebook group before buying.

👉 Have more EMR and Functional Medicine questions? Join the Practice Better Facebook group for practitioners and health/wellness coaches HERE.

What legal forms do I need for a virtual practice?

At minimum, you need a privacy policy, telehealth consent, informed consent forms, financial policy, and HIPAA-compliant communications disclosure. Always consult a healthcare attorney for your state.

👉 Download our Practice Startup Toolkit HERE.

What is functional medicine?

Functional medicine looks at the root cause of disease rather than just managing symptoms. It uses nutrition, lifestyle changes, and targeted therapies to help restore optimal function in the body.

👉 Want a free chart to 28 different functional medicine training programs? Download it HERE.

How do I become a functional medicine practitioner?

To become a functional medicine practitioner, you typically complete a certification program, build hands-on clinical skills, and create a practice model that aligns with lifestyle and root-cause care principles.

👉 Want a free chart to 28 different functional medicine training programs including cost and duration? Download it HERE.

Where can I get functional medicine certified?

Top programs include the Institute for Functional Medicine (IFM), The Dr. Z Functional Medicine Academy (FMA), and SAFM. Choose based on cost, style, and what fits your clinical and business goals.

👉 Want a free chart to 28 different functional medicine training programs including cost and duration? Download it HERE.

How do I stay motivated running my own practice?

Stay motivated by focusing on your bigger “why,” building a daily routine for energy, and celebrating small wins. Community, coaching, and self-care are critical for long-term success.

👉 Have more practice and Functional Medicine questions? Join our Facebook group for practitioners and health/wellness coaches HERE.

How do I stop feeling like an imposter?

Recognize that imposter feelings are normal during growth. Track your wins, get mentorship, and remember that confidence is built through action, not waiting for “readiness.”

👉 Watch my free mini-class on 10 Patients in 30 Days HERE – the best way to beat Imposter Syndrome is with success.

How do I make better business decisions faster?

Use a simple decision framework: 1) Define the real goal, 2) List your top 2–3 options, 3) Pick the best “next right step,” and 4) Adjust as you go. Speed beats perfection.

👉 Want my FREE marketing book written for practitioners and entrepreneurs in health and wellness that takes the guesswork out of your business decisions? Get your book HERE.