The Dr. Z Way (TDZW) - Functional Medicine Practice Building Tools
35 tools. 30 years. Dr. Z’s actual process — available the moment you need it.
The Dr. Z Way (TDZW) is a proprietary platform developed by Dr. Brandy Zachary (Dr. Z), DC, IFMCP, through the Functional Medicine Academy (FMA). It includes 35+ tools that guide functional medicine practitioners through the exact decisions that build practices: marketing, branding, patient acquisition, legal structure, clinical decisions, offer creation, and more. Every tool customizes to your credential, your specialty, your state, and your career stage — every single time you use it.
What stops practitioners from building the practice they want
It’s rarely lack of effort.
It’s staring at a blank screen trying to write a webinar and giving up after an hour. It’s going into a coaching session overwhelmed and walking out without answers. It’s lying awake wondering if your legal structure is right for your license. It’s second-guessing a complex clinical case alone at night because there’s no one to think it through with.
The Dr. Z Way was built for every one of those moments.
Built from a decade of real clinical decisions. Not one line of AI.
It’s built from over a decade of real clinical work — curated lab company white papers, peer-reviewed research, practitioner-only interpretation guides, and real-world sequencing logic developed from tens of thousands of reviewed labs.
What's inside
Lead generation and patient acquisition — find your niche, identify your ideal patient, write your ads and emails, build your entire campaign and funnel from scratch.
Sales and offer tools — create your signature system, map your patient transformation, write your consult call script, package your services so people actually say yes.
The Webinar Tool — practitioners using this tool are booking 30–50% of attendees as consults. You walk away with a complete, conversion-ready webinar — not a blank Google Doc.
The Branding Tool — alone worth $40,000 in professional branding work. Gives you your brand voice, your positioning, and your messaging built around your specific character code. In one session.
The Legal Tool — helps you get oriented on licensing, state rules, telemedicine, cross-state practice, and entity or tax structure considerations. It is not a substitute for legal advice, but it can help you prepare for a more productive conversation with an attorney.
Clinical decision tools — thyroid patterns, GI microbiome, glucose, sleep, SIBO, candida, and more. Work through complex cases with a tool that knows what to ask — and stops the second-guessing.
Office policies and compliance — 40 critical policies covered. The ones that protect your license, limit your liability, and keep you out of situations you didn’t know you were walking into.
Coaching session prep — show up organized and clear. Walk out with answers instead of more questions.
Leadership, hiring, and management — mission, vision, values, hiring frameworks, and understanding your numbers. The business infrastructure most practitioners never build.
What practitioners say
There is nothing comparable at this level — and no pressure to stay if it ever stops fitting your practice.
“The vast knowledge in business, health, and human need is encompassed in her expertise. She is the one-stop shop for healers.”
— FTurner Muhammad, PA
“Dr. Z and the FMA team genuinely care about your success. The clinical training is top-notch and the personalized guidance makes it easy to apply right away.”
— Rita E.
“You can go from zero to 100 — from clueless about functional medicine to an immediate driving force in your practice community.”
— Elle L.
The Dr. Z Way is available as a standalone subscription and is included as part of The Mentorship 3.0. Learn more about The Mentorship 3.0.
The Dr. Z Way is 35 tools built on that same process — available at 3am, between patients, whenever the question hits — for $998 a month.
Frequently Asked Questions
Who is TDZW — The Dr. Z Way for?
TDZW is for practitioners at any career stage who need guided support and want to stop figuring it out alone. This includes MDs, DOs, NDs, NPs, DCs, PhDs, PAs, health coaches, and practitioners with other credentials who want customized help with building, organizing, marketing, and supporting their practice. The tools adapt to your credential, specialty, state, license type, career stage, and practice model.
How is TDZW different from ChatGPT or other AI tools?
TDZW is not regular AI. Regular AI can give generic output that sounds right but may not be built for your credential, state, scope, specialty, or practice model. TDZW is built on Dr. Z’s proprietary sequencing — the same order of questions she uses when coaching practitioners one-on-one — so each tool walks you step by step toward a usable output, not just more information.
What tools are included in TDZW?
TDZW includes 35+ proprietary tools across lead generation, sales, offer creation, backend systems, office policies, SOPs, clinical care, leadership, management, branding, legal structure, webinars, funnels, consult scripts, mission/vision/values, coaching session prep, and more. Clinical tools include areas such as thyroid patterns, GI microbiome, glucose, sleep, anti-candida, SIBO, H. pylori, upper digestion, hydration, and electrolytes, with new tools being added continuously.